Focus group

Focus group feedback:

"If you're blind, how do you differentiate it from other boxes."
"I want to flip edge, not pull."
"A bit big."
"I want to slide it like this." Holding on top and under. Add friction on top and bottom.
"Looks like a lunch box."

Posters okey, "- a bit white".

Feedback from tutor.
"Is it possible to make it even more tangible."

"More motion to posters."
"Show the context."

Reflection

I didn't have that much confident in the design solution I delivered this time. It was interesting to look even more into the tactile approach and I think I will look more into this for the final solution. While this was a hybrid between a box and a bag, I think my final solution will be softer and closer to a bag.

I will use the next three days to make my final concept. Then some days for user testing and refining it. Then I will use the last week for making the view model and presentation.