Tear apart pictures
Reflection
Our LCA report shows that the use of the product is where you will use the most resources, given that you will use the product for ten years. Therefore a saving in the energy use of the product can save significant use of resources. You can't change the use of water for coffee making, but you can make it in a way where the cleaning process requires less use of water.
The most energy consuming process is the heating of water, if you can change some of the components here that saves some energy it can effect the energy use much in the long run. If you use a part that might take some more resources to make, you can benefit from it in the long run if it uses less electricity to heat the same amount of water.
Extending the lifetime of this product more than ten years could actually be less environmentally friendly, because in the meantime less energy consuming technology could be developed that could make a new more efficient brewer. However it will make less solid waste.
In our tear apart study we saw that light weighting had been used well. It was only kept material in the places where it was needed for strength. We could probably do some more of it, but it would probably affect the products lifetime as well. We could change some of the materials like the aluminium housing, but it could also affect the products lifetime. At the same time the brand probably wants this aluminuim to make the product fit into their product portfolio and give a high end impression.